Design and usability rants and raves from Vancouver and around.
Now with added Social Media!
Now with added Social Media!
Nestle’s Facebook Page … or is it Greenpeace’s?:
http://www.facebook.com/pages/Nestle/24287259392#!/pages/Nestle/24287259392?v=wall
What they should have done according to the experts (I like the low-fi content):
http://www.flickr.com/photos/jeremiah_owyang/4459637381/sizes/l/
Full article by Jeremiah Owyang here:
http://www.web-strategist.com/blog/2010/03/22/prepare-your-company-now-for-social-attacks/
Splat! Ouch.
I’d be interested to see whether the impact of Social Media lynchings like this decrease as these types of attacks become more of a common nuisance.
I can’t be alone in hoping that social media has some power or activism to act as a counter to corporate destruction and dissolution of any responsibility, but it’s still hard to see whether any real action will happen after the dust settles (measurable in nanoseconds these days).
Looking at the rage in the comments on just about any article on any mainstream web news source, it would seem amazing that there aren’t still public floggings and lynch mobs on every corner, and so clearly there’s a disconnect with the vast numbers and the apparent rage, versus the amount of action to actually change something. I suspect that in this specific case, many people have waded to add their voice to save the cute Orangutans from the Nestle Death Star, only to tuck into a KitKat or five when their friend buys them a new pig for their farm.
I suppose in a nutshell - talk is still cheap, but for a time at least it’s LOUD.
Nestle and others would be wise to follow the whiteboard scrawlings, but more important - perhaps if they started behaving like decent human beings in the first place…
