Now with added Social Media!
Ironic that this Wired iPad demo is built in Flash…
All the interesting UI whizzyness looks like custom UI design and animation based on print-originated design - and while this tickles the imagination and looks really slick and awesome in a promo video (ooh… 360 ads… wow), it’s still just the web underneath and I don’t see this level of richness being a sustainable creation and delivery model for the majority of magazines or newspapers.
To me, this demo looks like The Rebirth of The Gratuitous Flash Microsite - Now With Added Share button!
I love the idea of content being easily navigable via simple gestures, voice, walking speed, sweat glands, etc. and we’re already seeing some very cool stuff happening that will eventually form standards (e.g. the iPhone pinch-zoom, Nike+), but I doubt we’ll see smaller magazine publishers hiring armies of Flash animators to great endless custom page UIs to whizz up their content for the web any time soon.
For me the iPad is onto a winner for delivering what I like to call “RSS for Your Mum” - digital magazines which look and behave pretty much like magazines - at least to start with - delivered via an iBooks store (or whatever it’s called).
But I’m always prepared to eat my words…