Design Crimes

Design and usability rants and raves from Vancouver and around.

Now with added Social Media!

Easier to learn = more likely to buy

“Results show that visits to [several major book, music and travel] Web sites are best characterized by decreasing visit times and that this rate of learning is related to the probability of purchasing.”

HFI article here:

http://www.humanfactors.com/downloads/nov09.asp#research

And continuing today’s theme the hard science behind the summary is here:

http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1324766

Blog comments powered by Disqus
More Information